Sasha is passionate about building a fairer, more inclusive financial system for New Zealand. As the founder and CEO of Money Sweetspot, she has led innovation at the intersection of social finance and technology, designing lending models that help New Zealanders exit problem debt with dignity while also unlocking new pathways for impact capital. Her experience spans shaping consumer-centric solutions and ensuring that the fintech sector continues to grow in a way that delivers both commercial success and social benefit.